Creative director: Tim Blount | Writer: Laura Bell
SLEEP SO GOOD YOU’LL DREAM ABOUT IT.
Shaklee is a global leader in the multi-level marketing health and nutrition category. (Is it a pyramid scheme? Doesn’t matter). Their annual conference is the highlight of the year for the organization. It’s their key moment to announce and launch all their latest news and developments. They engaged us to plan and execute a 4+ hour broadcast consisting of three sessions (over 60 videos) featuring keynote speakers, informational talks, a new brand reveal, nutrition and technology product launches, anthemic brand videos, recognition videos, interstitials, and a motion graphics broadcast package to hold it all together.