EXPERIENTIAL/SOCIAL
Creative Director: Scott Heirs | Copywriter: Laura Bell
WHAT’S YOUR FAVOURITE SCARY MOVIE?!
Scream VI was taking the Core Four and Ghostface out of Woodsboro and onto the streets and scenes of New York City. To stoke the fandom, Paramount wanted to build out a key location in the Scream VI film, dubbed “The Shrine Room”, so we made a killer experience around it.
GETTING AROUND THIS CITY CAN BE MURDER
DISCLAIMER: No virgins were killed in the making of this activation.
We designed and produced an experience where Scream VI fans could visit the big apple without having to leave SoCal. Fans were able to dive deep into the horror franchise like never before in our unique 15-20 minute immersive walking tour full of spooky encounters with Ghostface himself as they explored this urban realm (including a bodega, a New York City subway station, the Shrine Room and the Hall of Ghosts) chock full of thrills and terror!
