OLV/OOH/SOCIAL/DIGITAL/INFLUENCER
Director: Jacob Hinmon | Creative Director: Jessica Luch | ACD/Writer: Laura Bell
YOUR FACE. YOUR STORY.
In the debate between "natural" beauty and artificial augmentation, some beauty brands have a tendency to shy away from controversy. We helped Prollenium's Revanesse® brand step up and own their space with a global awareness campaign that celebrates every single face.
THIS. IS. YOUR. FACE.
We wanted to make a celebratory splash and say: whatever you want to do with your face is fine by us.
We created a campaign with faces at the center to honour every unique, expressive, and beautiful face. It was paramount to the success of the script that we celebrated diversity and ensured all our FACES had a magnetism and a realness that would help this campaign speak to everyone, and last its course (as well as have every actor treated with the product). Our casting search was continent-wide. Our shoot took place in Toronto. Only 3 calamitous client pivot’s later, the result is quite lovely.
