Writer: Laura Bell
BRING THE WOW FACTOR.
Watching celebs brushing their teeth? Felt like an insane idea in a pre covid world but we tried it anyway. To help launch the new Oral-B iO toothbrush -the first toothbrush with AI capabilities that connects to your phone and tells you how well you brush- we created a sizzling and shareable social video. Buzz buzz.
EVEN CELEBS BRUSH THEIR TEETH.
Our social video features Eva Longoria, Mario Lopez, Kelly Rowland, and Manny Gutierrez and demonstrates the new iO brush and its AI-powered wow factor as the celebrities go head-to-head to try and get the perfect score.
Who won? Honestly I don’t think there are any winners here, but watch the full video above!