SOCIAL/INFLUENCER
Art director: Jess Uhren | Writer: Laura Bell
IF OATS CAN BE SEXY. YOU CAN DO ANYTHING.
Make oats sexy?! Sure! MUSH are a ready-to-eat overnight oat brand ready to take your tastebuds by storm. Exaggeration? Perhaps, but they are surprisingly tasty, good for you, and backed by Shark Tank’s own Mark Cuban. As their agency of record we were responsible for (re)introducing MUSH to the social world.
oatmeal but cooler.
Overnight oats? Nope, we’re spend-the-night oats. Our goal on social was to poke beige in the eye and bring fun back into a category that has lost all sight of it. We wanted to break through the noise and present surprising, scroll-stopping content.
Salacious, NSFW oat content? Check. Making clients squirm? Check. Realising you may have untapped a whole new fetish? Also, check? Through shot content and an integrated social, paid, and influencer campaign we warmed the loins of the MUSH community, one unsolicited oat pic at a time.
