OLV/OOH/SOCIAL/DIGITAL/PRINT
GCD: Marta Hooper | Creative Director/Writer: Laura Bell
OUR STORIES DON’T END WITH PERIODS, THEY START WITH THEM.
Our period stories have been silenced for too long. Let’s change that. Working with Joni, we published the Book on Periods to empower the experiences of menstruators in print. The Book on Periods is the world’s first coffee table book of period stories, raising funds to get free period products in communities around North America. The goal? Expand the narrative to include our real experiences, and end period silence and shame for good.
END PERIOD SILENCE
Menstrual equity is a human rights issue, and it's time the 100% cared about it. We wanted to help folks reclaim their periods, tell their stories, and raise period literacy in the process. By amplifying real period stories, we encouraged more open conversation and dramatically shifted the discourse from private to public.
The Book on Periods is an anthology of real stories from menstruators—the good, the bad, the bloody. All profits will go towards providing free dispensers, pads, and tampons to non-profits and schools across Canada and the U.S. The book will be available for purchase at the end of this year.
