Awards: 2024 Webby Award Honoree | 2024 IAC Winner: Best B2B Online Campaign
PAID & ORGANIC SOCIAL/WEBSITE
Creative Directors: Jaimie Hallarn & Laura Bell | Copywriter: Sadie Graham
Generative? Sure. Generic? Never
Generative AI that doesn’t sound like everyone else, but their marketing does sound like everyone else?! Something’s not right there. To launch Jasper AI’s new brand voice product and brand positioning, Jasper needed a scroll-stopping campaign and engaging homepage to change the conversation about AI.
NOT LOVIN’ IT?
NO KIDDING.
Brand voice is important. And like most important things in life, you don’t realize how important it is until it’s gone…so we completely fudged the most beloved taglines ever to prove how off putting off brand marketing can be.
Never Lose Your Voice was a social campaign that looked to emphasize Jasper’s capabilities, and throw some shade at off-brand AI in the process. Across paid and owned social, we highlighted the power of brand voice and (surprisingly) did not get sued.
