Creative director: Kevin Mak | Designer: Janice Vania | ACD/Writer: Laura Bell
YOUR ICE POPS GREW UP, TOO.
hardpops (that’s a lower case h for you) are alcoholic freezies made from 100% natural flavours and colours designed for Millenials. They were looking for a robust media plan to launch their boozy pops in the States. They hate capital letters. They love full stops.
THIS PARTY GOT COOLER.
Fun, nostalgic creative with a nod to a millennial ennui that means we cannot let go of the things we enjoyed as children. It’s like the Backstreet Boys if the Backstreet Boys were an alcohol freezie that is mojito flavoured but made with wine (??).
Our media strategy spanned digital, social, OOH, and print. I think they’re pretty fun. If only the product tasted as good as the creative does.
