Not rootless, but less roots.

The rugged off-road GMC Sierra goes zoom zoom and says vroom vroom but has feelings too okay? For this director’s cut we were looking for a more poetic voiceover to pair against the scenic shots of Squamish, BC, helping show this car in a whole new light. Fortunately, I did not need to know how to drive to write this script. Unfortunately, the scratch VO I recorded was deemed good enough for the final spot (but where’s my buyout eh?).