EXPERIENTIAL/SOCIAL/INFLUENCER
Creative Director: Jaimie Hallarn | Designer: Kiko Wu | ACD/Writer: Laura Bell
THINGS ARE ABOUT TO GET REAL FRIENDLY.
To launch the new AppleTV+ comedy, Platonic, we turned the streets of LA strictly PG in an activation designed to help best friends connect with absolutely zero funny business. The activation took place on National Best Friends Day (which we did NOT make up okay?) to help celebrate platonic friendships and spread awareness of the new show with buzzworthy OOH placements and chatter on social.
three special words?
best friends forever
Partnering with KCRW and popular vendors across LA, we helped BFFs celebrate friendship with deals across the city. Using influencer mailouts and a social campaign to help spread the word we made a day of it, encouraging purely platonic pals to prance the streets and get free stuff— all in the name of friendship.
